SOLUTIONS


The opportunity is there...the eyeballs are there....are you there?
Customers trying to use products for the first time.


  • Communicate quickly and effectively with your prospects.

  • Get astonishing and immediate results from your web traffic.

  • Radiate new energy into flat dull & lifeless web pages.

 

This is the power of online video!

Whether you’re a major supermarket chain or the corner store, you probably could use a little more business? The question is how to get the word out about your products or services to the people who need them? One very effective technique these days is to use short videos.

TOP REASONS TO USE VIDEO:

  1. People like doing business with people face to face and video adds the personal touch creating a stronger connection with your audience.
  2. Video grabs people’s attention instantly and brings ideas to life.  
  3. Video will make your website look more innovative as well as building trust with clients. 
  4. Video involves both vision and hearing (plus you can add text) so you can get your message across quicker and more effectively.
  5. Video is fun and easy to share which means it can be distributed socially on networks. Links can be posted to Twitter, Facebook, Linkedin, Instagram and it can be uploaded to sites such as YouTube.
  6. Sites with video rate higher on search engines rankings. This means your site will be easier to find, therefore generating more traffic.
  7. Video offers an opportunity to display multiple angles of a product both physically and experientially. 
  8. Video content is easier to absorb compared to reading and browsing still images. Visitors are more likely to stay on your site for longer.
  9. Using video has proven to increase both traffic and sales anywhere between 35% and 300%.
  10. Video is now cheap to produce giving you maximum impact for a reasonable cost.
  11. The viewing of video on YouTube is increasing by 50% each year.


INTERESTING FACTS

The number of people watching video has increased 40% year over year since March 2014

YOUTUBE - 2012

Spending on US digital video ads grew by 42% to $7.46 billion in 2015 That number is expected reach over $13B by 2019

AOL 2015- 2012

In 2015 Google announced that mobile traffic finally overtook desktop traffic in 10 different countries!

GOOGLE 2015 - 2012

Half of advertisers are moving their budgets away from TV to digital video.

REELSEO - 2012

Ice.com found that viewers who chose to view video converted at a 400% increase over those who did not. Ice.com also credits video with decreasing returns by 25%.

Internet Magazine - December 2009

Website Magazine describes video as a "driver of consumer confidence". 60% of the time consumers are willing to view the videos they find, and 52% of consumers surveyed reported that after viewing a video, they were less likely to return the product.

Website Magazine - 2012

100 Million internet users watch online video each day. Although, a lot of those are just watching the latest viral videos, there are still many who are looking for advice on how to do something or how to make something work better. And a whole of them are looking to buy a service or product.

Andrey Follet, - Video Brewery

80% of all internet traffic will be video by 2019. That's up from 64% in 2014..

YouTube - 2012

A case study conducted by ShowYouHow, in which short instructional videos were provided showing users how to install do-it-yourself surveillance products provided the following results:
10% - 20% Reported Increase in Sales
40% - 50% Reduction in Support Calls
20% - 30% Reduction in Product Returns

ShowYouHow - 2012

According to studies instructional video can decrease returns rates by 12%, increase sales by 57% and reduce technical support by 40%

IDC Manufacturing, Insights, - 2011

An Accenture study showed that ONLY 5% of returned products were actually defective. Approximately 68 percent of the returns are products that work properly but do not meet customers' expectations for some reason. "Either they thought it was defective when it wasn't, or there was an expectation gap,"

Terry Steger - Accenture executive

“Nine times out of ten, sending a caller to our website to view the video instruction guides, handles the issue with no further involvement from our technicians.”

John Webster Chief Executive Officer Odyssey Technologies, Inc., - 2011

“Customer feedback revealed that 84% of those who watched instructional videos preferred them to calling 1-800 numbers, and 95% to using printed user guides. Online instruction videos reduced returns by up to 30%, sales by as much as 20%, and reduced customer support calls by as much as 50%.”

ShowYouHow - 2012

Visitors who view product videos are 85% more likely to buy than visitors who do not.

Internet Retailer - 2010

FAQ's

We can’t speak for our competition but we do know that the industry is NOT streamlined and there can be hidden costs. For example:

Some charge per location rather than per days shooting.
Some charge for initial meetings.
 Some charge for authentic sound effects and redesigned logos in house when not necessary.
 Big city studios have huge rental costs.
 Unnecessary items, hours, staff, etc.

We use professional contractors to reduce our full time staffing cost which enables us to reduce and expand our team according to budget requirements. We’re also known for being ‘Jack of all trades’ so that we have the skills to produce your videos with no hidden surprise costs!

Who is your target audience?
What is your message?
What is the purpose of your video?
What visual and graphical elements do you want to show? (logos, web address, sponsors, sound effects etc)
Where do we have to travel to get the shots?
How many minutes do you think the video should last? (we can assist with this)
What is the estimated shelf life of your video?
Who will be the subject matter expert on this video?
Who will be approving the scripts and offline edits?
What is your deadline? What is driving your deadline?
How much do you have budgeted to spend on your video?
Can we re-purpose video elements for other uses - like a company web-site?
When can we get started?


Yes! Obviously we would need to work out the best way to incorporate it as it may be a lower quality recording which may not match the look and feel of the current project. These are things we can review during the initial discussion to determine what will work best!

This depends on the purpose of your video…

Informative – Teach your viewers something.
Tell a story – This is a narrative style approach.
Start a discussion – Ask your viewers questions to start engagement.
FAQs – Answer the most Frequently asked questions to cut down online enquiries.
Show a behind the scenes view – Build trust and credibility with your audience.
Product reviews – Shine a spotlight on your products.
Build a list of potential clients – Offers of free articles, advice, tutorials, consultations, seminars etc.
Case studies and testimonials – Give evidence of your value with testimonials.
Debunk myths - Find some interesting myths that relate to your industry and explain what the reality really is.
Customer Support – Earn loyalty by providing support for your products and services.
You can read more detail on Video types and success rates here: FREE WHITE PAPER


STEP 1. Consultation we determine what kind of video you need by asking a series of questions to ensure we are on the right path for your business.
STEP 2. We prepare script, shoot date and all requirements for completion of the project along with a delivery date.
STEP 3. Filming and collection of all visual and sound content.
STEP 4. Think of this as the ‘order’ video including draft development reviewed by you.
STEP 5. Master the content for final broadcast. Final product delivered to you!


Whizbang Product Support

Whizbang is a handy application that uses short videos to show your customers how to use your products quickly and easily. They can instantly access each video by simply scanning the product packaging with a mobile device. It also directs customers to numerous support services available for their specific product.

Whizbang will help you reduce product returns, decrease technical support costs and increase sales.

Check out the Whizbang website. All instructional videos are listed on Whizbang for free!

contact us

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Headquarters

Sydney, Wollongong
NSW, AUSTRALIA, 2530

Phone: 61+02 4262 8315

Skype:karen.pouye

[email protected]

www.whizbang.tv

www.screenweaver.com.au

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