The number of people watching video has increased 40% year over year since March 2014YOUTUBE - 2012
Spending on US digital video ads grew by 42% to $7.46 billion in 2015 That number is expected reach over $13B by 2019AOL 2015
In 2015 Google announced that mobile traffic finally overtook desktop traffic in 10 different countries!GOOGLE - 2015
Half of advertisers are moving their budgets away from TV to digital video.REELSEO - 2012
Ice.com found that viewers who chose to view video converted at a 400% increase over those who did not. Ice.com also credits video with decreasing returns by 25%.Internet Magazine- December 2009
Website Magazine describes video as a "driver of consumer confidence". 60% of the time consumers are willing to view the videos they find, and 52% of consumers surveyed reported that after viewing a video, they were less likely to return the product.Website Magazine- 2012
100 Million internet users watch online video each day. Although, a lot of those are just watching the latest viral videos, there are still many who are looking for advice on how to do something or how to make something work better. And a whole of them are looking to buy a service or product.Andrey Follet, Video Brewery
80% of all internet traffic will be video by 2019. That's up from 64% in 2014..YouTube - 2012
A case study conducted by ShowYouHow, in which short instructional videos were provided showing users how to install do-it-yourself surveillance products provided the following results:10% - 20% Reported Increase in Sales, 40% - 50% Reduction in Support Calls, 20% - 30% Reduction in Product ReturnsShowYouHow - 2012
According to studies instructional video can decrease returns rates by 12%, increase sales by 57% and reduce technical support by 40%IDC Manufacturing, Insights - 2011
An Accenture study showed that ONLY 5% of returned products were actually defective. Approximately 68 percent of the returns are products that work properly but do not meet customers' expectations for some reason. "Either they thought it was defective when it wasn't, or there was an expectation gap,"Terry Steger - Accenture executive
“Nine times out of ten, sending a caller to our website to view the video instruction guides, handles the issue with no further involvement from our technicians.”John Webster Chief Executive Officer Odyssey Technologies, Inc. - 2011
“Customer feedback revealed that 84% of those who watched instructional videos preferred them to calling 1-800 numbers, and 95% to using printed user guides. Online instruction videos reduced returns by up to 30%, sales by as much as 20%, and reduced customer support calls by as much as 50%.”ShowYouHow - 2012
Visitors who view product videos are 85% more likely to buy than visitors who do not.Internet Retailer - 2010
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A successful video should show the world your unique story; demonstrate that you are an expert in your field and validate your ability to deliver proven results.
Our instructional video guides can: