The number of people watching video has increased 40% year over year since March 2014

Spending on US digital video ads grew by 42% to $7.46 billion in 2015 That number is expected reach over $13B by 2019

In 2015 Google announced that mobile traffic finally overtook desktop traffic in 10 different countries!

Half of advertisers are moving their budgets away from TV to digital video.

Ice.com found that viewers who chose to view video converted at a 400% increase over those who did not. Ice.com also credits video with decreasing returns by 25%.

Website Magazine describes video as a "driver of consumer confidence". 60% of the time consumers are willing to view the videos they find, and 52% of consumers surveyed reported that after viewing a video, they were less likely to return the product.

100 Million internet users watch online video each day. Although, a lot of those are just watching the latest viral videos, there are still many who are looking for advice on how to do something or how to make something work better. And a whole of them are looking to buy a service or product.

80% of all internet traffic will be video by 2019. That's up from 64% in 2014..

A case study conducted by ShowYouHow, in which short instructional videos were provided showing users how to install do-it-yourself surveillance products provided the following results:10% - 20% Reported Increase in Sales, 40% - 50% Reduction in Support Calls, 20% - 30% Reduction in Product Returns

According to studies instructional video can decrease returns rates by 12%, increase sales by 57% and reduce technical support by 40%

An Accenture study showed that ONLY 5% of returned products were actually defective. Approximately 68 percent of the returns are products that work properly but do not meet customers' expectations for some reason. "Either they thought it was defective when it wasn't, or there was an expectation gap,"

“Nine times out of ten, sending a caller to our website to view the video instruction guides, handles the issue with no further involvement from our technicians.”

“Customer feedback revealed that 84% of those who watched instructional videos preferred them to calling 1-800 numbers, and 95% to using printed user guides. Online instruction videos reduced returns by up to 30%, sales by as much as 20%, and reduced customer support calls by as much as 50%.”

Visitors who view product videos are 85% more likely to buy than visitors who do not.